The Master is open to post-graduates from diverse majors that have a particular interest for the food, wine or tourism world’s dynamics: Marketing, Communication, Management, Business, Economics, Hospitality, Service or Product Design, Architecture, Tourism and Branding.
We also accept candidates that have significant professional experience in the field.
The Master is held in Florence and Barcelona, two cities bound by a long-standing history of tourism, wine and restaurant industry. Tuscany and Catalunya’s massive presence in dedicated trade fairs and internationally renowned businesses put them on the map as strategic regions for those pursuing a career in this specific field.
Barcelona and Florence are two of the main touristic destinations in Europe, thanks to a unique blend between art, culture and a great quality of life and hospitality.
The overall aim of this course is to meet the growing demand for qualified professionals able to offer a new managerial approach to the tourism, food and beverage sector in the touristic, hospitality and catering industry.
The aim is to train strategy and communication experts in identity-building and values related to brands in the food, wine and tourism industry.
The Master encourages the development of professional proficiency by implementing an active approach based on “Learning by doing” that blends expertise and listening skills through both practical and theoretical methods related to “Design Thinking”.
The in-classroom theoretical learning is followed by the project practice through group activities coordinated by professionals and experts. The program is complemented with visits to relevant realities and masterclass with specialist from the tourism, food and wine field.
