The Florence section of the Master Program in BRAND DESIGN AND MANAGEMENT: Food Wine and Tourism aims at the creation of a professional figure that is specialized in Brand Design Management in the Food, Beverage and Tourism fields.
The courses focus on the specific abilities of managing the different steps of creating a Brand from the analysis of contents. The participants gain expertise in the fields of Brand and management for a wide range of different contests.
The Tourism industry is based upon a relation between Brand, hosts and guests which involves numerous variables. It is perhaps the fastest growing industry internationally and it plays an important role in local, regional and global economies.
Hotels, restaurants, resorts, and conference venues, whether family or corporate run, are staffed with a wide selection of professionals Brand-oriented. The courses has the specific objectives to develop mental and professional skills for the participants who want to become experts of Strategic Planning, Branding and Communication in the fields of Tourism Food and Beverages.