Master IED Brand

Module III: Events & PR: Food Wine and Tourism


In this form of studying Public Relations and Events, and their value as a communication tool. These levers are intended to increase the acceptance and brand recognition, this is tied to a single business or to an entire territory.

The value of the content related to a product or service is highlighted also working on the front of the Content Management and Digital PR, and online brand reputation management, including the Crisis Management. This section will also address the future development scenarios of technology, in particular the growing world related to mobile applications: geolocation and profiling of users, innovation in payment systems and new platforms to trade peer-to-peer and social lending , gamification and new search tools and online assessment.

The module is comprised of the following units:

Public Relations and Hospitality
Analysis of “Brand Reputation” and its increase, through the creation of consen-sus amongst the public.Public relations establish and maintain relationships with an organization’s Target audience , the media and other opinion leaders .Common responsabilities include designing communications campaigns, writing new release and other content for news, working with the press arranging interviews for Hospitality company.managinging internal communication, and marketing activities like brand awareness and event management

The study of the most important Events in the Field of Tourism, Food and Wine.The study of the event pahases : Analysis – Design/ creativity – Project – Pianification – The focus of this section is to learn the Event management: the creation and development of large scale events such as festivals, conferences, ceremonies, formal parties, , or conventions. It involves studying the brand, identifying the target audience, devising the event concept, and coordinating the technical aspects before actually launching the event.